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Tommy Hilfiger Prep World

Exterior detail of the Tommy Hilfiger Prep World Cape Cod-style cottage pop-up retail activation, showing the shingles with a scenic weathered finish, windows with navy blue shutters, and custom white and blue stripe fabric awnings.
A decorative mailbox from the Tommy Hilfiger Prep World pop-up retail activation, painted white with "The Hilfigers 1985" hand-painted on the side in blue, and scenically weathered on the edges.

To launch Tommy Hilfiger's summer 2011 capsule collection, brand creatives and experiential agency Catrambone Studio envisioned a fully realized, 960-square-foot Cape Cod-style cottage as a retail activation, built to look weathered and permanent but installed and struck within days. 


Hudson Scenic Studios handled technical design, engineering, fabrication, shipping, and assembly, devising a modular system of prefabricated interior and exterior wall and roof panels finished entirely in-shop. Each activation went up in two days, ran for three, and came down in two before shipping to its next stop, opening first in New York's Meatpacking District, then The Grove in Los Angeles.

Location

Multi-City Pop-Up

Entity

Hudson Scenic Studios

Capabilities

Project management, Technical Design, Carpentry, Metal fabrication, Scenic Finishes, Lighting and Electrification, Shipping and logistics, Installation

Industry

Experiential

The interior of the Tommy Hilfiger Prep World pop-up retail activation, with white plank board walls, vaulted ceiling, and beams, a custom chandelier made of tennis rackets, as well as a point of sale, merchandise table and mannequins.
A seating area inside the Tommy Hilfiger Prep World pop-up retail activation, with two armchairs in front of a pink fireplace surround topped by shelves of rainbow decoy ducks.
The interior of the Tommy Hilfiger Prep World pop-up retail activation, with white plank board walls, vaulted ceiling, and beams, a custom chandelier made of tennis rackets, as well as a point of sale, and merchandise display.
The Tommy Hilfiger Prep World Cape Cod-style cottage pop-up retail activation set up in the park at The Grove in Los Angeles, California.

Credits

Design & Production Management: Catrambone Studio

Photography: John Catrambone

Press

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