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Lancôme: La Vie Est Belle

Lancôme's La Vie Est Belle 2022 pop-up brand activation, featuring a tripartite display with a metallic rose gold finish, integrated LED screens at the two outer sides, and a central, edge lit perfume bottle graphic.
An acrylic sign reading "LANCÔME" on top of a metallic rose gold display with an illuminated "la vida es Bella" sign affixed to the front, part of a pop-up brand activation.

Location

Multi-City Pop-Up Activation

Entity

Hudson Scenic Studios

Capabilities

Project management, Technical Design, Carpentry, Lighting and Electrification, Scenic Finishes

Industry

Experiential

Event staff prepare for visitors to arrive at the Lancôme La Vie Est Belle pop-up brand activation at a Rosalia concert.
Five women pose for a photograph in front of a metallic rose gold display with an illuminated perfume bottle graphic at the center and a LED channel letter sign above that reads, "la vida es Bella", for the Lancôme x Rosalia La Vie Est Belle pop-up brand activation.

Credits

Experiential Design: GRADIENT

Press

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